Local value is not a slogan: what executives can actually prove

Local value is credible only when it is measurable, attributable and usable by third parties.

A proof vault lets a company respond to regulators, journalists, employees and partners with the same evidence base.

Executives should avoid broad claims such as contribution, partnership or innovation unless each claim is supported by named projects, dated records and a third-party voice that can be checked.

The working draft should become an internal index of publishable proof: jobs, training, taxes, safety investment, local suppliers, community programs and crisis-response capacity.